Occupying a unique position within the maritime industry Stark Moore Macmillan (SMM) has become recognised for its leading-edge data and interpretation and strategic insight. Both independently and in association with major industry partners, SMM undertakes studies to address gaps in understanding and identify trends within the maritime sector.
A combination of knowledge, strong relationships and unparalleled market insight contribute to a rolling programme of in-depth, high-quality maritime market research which regularly produces ground-breaking studies and results against which the industry benchmarks itself.
In addition to producing a variety of market research and insight reports for purchase SMM also work with individual clients in a strategic capacity at board level. Utilising their specialist knowledge of the maritime market SMMs highly experienced senior consultants review and analyse existing and proposed maritime offerings, assisting clients in the development of maritime market oriented strategies to achieve sustainable competitive advantage. Their understanding of maritime customers, stakeholders and markets, together with the crucial technological economic and regulatory environment help them to frame strategic market plays and shape produce development designed to achieve revenue and business objectives.
SMM regularly work with companies and investors considering entering the maritime market, and/or acquiring maritime businesses, providing strategic marketing input to business cases and funding proposals alongside corporate finance and other professionals.
As the maritime market specialists the SMM team of consultants is highly experienced and include former Chairman and CEOs of well-known maritime companies. SMM’s insight and recommendations are the product of decades of experience, market study and ongoing dialogue with the industry both ship owners and operators and maritime equipment supply, with particular expertise in technology and satcoms, across every sector from deep sea commercial shipping, offshore, workboat, and inland waterways, to fisheries, super and megayacht, and cruise and ferry.
The company regularly shares its insight with the industry via whitepapers, press articles and conferences and its consultants contribute their significant expertise on a voluntary basis to a variety of maritime industry associations.
Stark Moore Macmillan is an associate member of InterManager, the international trade association for the ship management industry, a corporate member of IMASMA, the International Maritime Sales & Marketing Association, of which its CEO Roger Adamson is Chairman, and a partner of the Global VSAT Forum whose Maritime Satellite Forum Roger Adamson Co-Chairs.